World Wildlife Federation Russia has partnered with tattoo artists from around the world to create 14 designs that raise awareness of animals on the brink of extinction.
The ‘Wild Tattoo’ campaign, created by Friends, will see 14 participants who register on the standalone Wild Tattoo website tattooed with endangered animal designs including the snow leopard, Atlantic walrus and polar bear.
Anastasia Lykina, social advertising and video officer, WWF Russia said the campaign aims to attract a younger audience.
“In this modern age, even efforts that may seem small at first can make a big impact on yours and others lives," she said. "We believe Wild Tattoo is the right method to connect with a young, proactive and creative audience.”
Alexander Zavatskiy, co-founder, Friends, said: “Our aim is to involve as many young people as possible in a discussion surrounding the plight of endangered animals. Wild Tattoo gets straight to the point.
"It is a fresh and inventive way of communicating the WWF’s message through body art of the highest possible standard.”
The Wild Tattoo website also includes a link to WWF Russia, where users can learn more about the fund and make a donation to the conservation of wild animals in their natural environment.