Karen Millen releases YouTube teaser video ahead of new campaign face reveal
Fashion brand Karen Millen has realised a teaser video ahead of the launch of its Autum/Winter 2014 Campaign next week.
The ‘Who is She?’ film aims to engage consumers around the announcement of the new face of Karen Millen, whose identity will also be revealed next week.
The video, hosted on YouTube, follows a mystery woman through the streets of East London and also features emerging British models, Lara Mullen and Rosie Tapner in the 34 second video, which attempts to ‘evoke the character and creativity of London”.
The retailer is running a competition offering fans the chance to win a piece from its AW14 collection if they share the teaser video across social media.