Digital Transformation

George at Asda teams with Wired for first hackathon


By Natalie Mortimer | N/A

August 18, 2014 | 3 min read

Clothing brand George at Asda and the consulting arm of Wired magazine have joined forces for the retailer’s first UK hackathon, as it looks to help develop new customer-focused products and services.

On 21 and 22 August 20 software and web developers, designers and creators will hack and analyse data from the George API (Application Programming Interface), with a view to developing a non-transactional, customer-focused mobile app, web service, widget or website.

The team will be encouraged to use all available data sources and technologies in conjunction with the George API. Working prototypes and proposals will then be presented to a panel of judges at the end of the two days.

Glyn Williams, senior director online marketing for Asda, said: “This is an exciting opportunity for us and a first step in engaging the development community. George has evolved over the years to become a well recognised fashion brand and it’s our hope that this event will help the developers create new and innovative ways of showcasing that brand. We’re excited about the potential output of this event and what it might unlock for us in the future.”

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The Wired Consulting Hackathon for George at Asda will take at Condé Nast College of Fashion & Design, London.

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