Creative Showcase: Featuring Intermarketing Agency, TBWA New York, Mr President and more

By Gillian West | Social media manager

August 18, 2014 | 25 min read

Welcome to The Drum Creative Showcase.

As always this section is dedicated to showing the best creative work and gives you, the reader, the chance to decide what we show within The Drum magazine.

You can vote for the work you like best, simply by clicking the 'Like' button beside the work, and the winner will be featured in the next issue of The Drum (3 September) in the Creative Showcase spread.

Other popular entrants will also be considered for the print edition. Submit your vote before Monday 25 August to guarantee your favourite makes it into the printed magazine.

To submit work for future publication contact For voting updates and more follow The Drum Creative Showcase on Twitter @TheDrumCreative.

Grey London: The Times and The Sunday Times 'For the moments even we can’t describe in words'

Brand: The Times and The Sunday Times

Title(s): For the moments even we can’t describe in words

Agency: Grey London

Agency Website:

Deputy Executive Creative Director: Dave Monk

Creative Team: Pauline Ashford, Mike Kennedy, Felipe Montt, Henrik Dufke

Additional Credits: Agency Producer: Natasha Johnson, Elaine Coyle, Harriette Larder

Creative Producer: Sarah Benson

Planner: Mike Lean, Hamish Cameron

Account Team: Natalie Graeme, Tamsine Foggin, Albert Ponnelle

Media Agency: M/SIX

Editor: Xavier Perkins

Post-Production: GPS

Audio Post-Production: 750MPH

Published: August 2014

Short Rationale (optional): Grey London’s campaign to promote The Times and The Sunday Times’ award-winning sports coverage and exclusive, near-live football, rugby and cricket video highlights.

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Three television commercials each comprise a montage of some of the most striking and unmissable moments from recent Premier League matches, Aviva Premiership Rugby fixtures and England international cricket matches. The ads will be set to Berlin’s 1980s power ballad Take my Breath Away and feature the line ‘For the moments even we can’t describe in words’.

A fourth spot, to be featured on VOD platforms, features the same line, presented against a montage of those moments from all three sports. It replaces the usual matchday noise with alternate – and striking – sound effects: shattering glass for a dropped catch, a pinball machine for a goalmouth scramble, the roar of a lion for the roar of a 16 stone Flanker…

Leo Burnett London: Kellogg’s Rice Krispies 'Dinosaur'

Brand: Kellogg’s Rice Krispies

Title(s): Dinosaur

Agency: Leo Burnett London

Agency Website:

Executive Creative Director: Justin Tindall

Creative Director: Don Bowen

Art Director: Laura Clark

Copywriter: Elliott Starr

Additional Credits: Planner (creative agency): Ian Hamilton

Planner (media agency): Nadia Lavelle

Media Agency: Carat

Production Company: Horney Inc/Blink

Director: Yves Geleyn, Samuel Abraham (Live Action Director)

Producer: Cathy Kwan

Editor: Anita Chao

Music: Huma-Huma Original Music & Sound

Sound Design: Chris Turner @ Jungle Studios

Post-Production: Hornet Inc & MPC

Post-Producer: Cathy Kwan, Thomas Cole

Agency Producer: Abbie McLean

Published: August 2014

Short Rationale (optional): The ‘Imagine That’ campaign focuses on the things that make Rice Krispies special and celebrates children’s unique and charming take on the world.

The first ad in the campaign, “Dinosaur”, is narrated by and stars a young boy called Toby Jones. In the ad, Toby invites us into the charming, playful world of his imagination and shows us how sound ‘really’ got into Rice Krispies.

Unreal: Access Europe Network 'Branding and Identity'

Brand: Access Europe Network

Title(s): Branding and Identity

Agency: Unreal, London, UK

Agency website:

Designer: Becky Baldwin

Published: August 2014

Short rationale: Unreal has created the identity for Access Europe Network, a new London based social enterprise that helps issue-based charities and local authorities in London gain access to EU Funding. Through their website and a series of free seminars and workshops, they make the often complex process of winning and managing EU funding easy.

“Access Europe Network provides support to a broad range of businesses and charities, that cover issues from domestic violence through to improving green transport,” explains Becky Baldwin, designer at Unreal. “The solution is a simple highlight device, used in both a creative and functional manner that is easy to implement in house. Combined with an uncomplicated look and a direct tone of voice, these elements work together to actively highlight how Access Europe Network cuts through the jargon to make the process easier for their customers.“

The direct, clear tonality ensures the brand remains accessible across their wide ranging target audience. Not only this, it aims to give the organisation standout in a crowded market place. “There’s a lot of funding out there, but not many know it exists or don’t take advantage of it as the process of securing it is too complex,” says Becky. ”Through future advertising we hope that this direct tone will help encourage people to find out more about what can be a simple process to further their business ventures.” The new brand is being rolled out across their website and internal communications this month.

Mr President: Morph Costumes 'Get Morph'

Brand: Morph Costumes

Title(s): Get Morph

Agency: Mr President

Agency Website:

Creative Director: Jon Gledstone

Design Director: Dan Viverios

Additional Credits: Senior Planner: Pete Jackson

Business Director: Polly Dedman

TV Producer: Nikki Cramphorn

Production Company: Rogue Films

Director: Reuben Dangoor

Editor: Kevin Palmer, Ten Three

Post-Production: Unit

Published: August 2014

Short Rationale (optional): The campaign celebrates all of the weird and wonderful situations you get into when wearing a Morph Costume, and focuses how the wearer immediately becomes ‘MORPHFAMOUS, MORPHFLIRTY, and MORPHFILTHY once slipping one on.

It’s the first major brand campaign ever to be undertaken in the rapidly growing costume industry, and is the brainchild of London creative hot-shop Mr. President, it’s first piece of work since being appointed global partner in early 2014.

Following an initial US- and UK-focused digital and social launch in August, the campaign will hit UK TV screens in the autumn, as the brand aims to transform and revolutionise the costume industry.

DLKW Lowe: The Electoral Commission 'Unmissable'

Brand: The Electoral Commission

Title(s): Unmissable

Agency: DLKW Lowe

Agency Website:

Executive Creative Director: Richard Denney

Creative Director: Tony Hardcastle

Creative Team: Jack Patrick, Andy Leek

Photographer: Nick Meek

Additional Credits: Planner: Emily Aicklen

Account Team: Charlie Hurrell, Jade-Alexa Downer, Rose Reynolds

Agency Producer: Henrietta Moore, Kate Banks, Bel January, Gary Wallis

Media Agency: MEC

TVC: Production Company: Academy Films

Director: Nadia Marquard Otzen

Editing House: The Assembly Rooms

Editor: David Edwards

Post-Production: Franck Lambertz @ MPC

Audio Post-Production: Gary @ Grand Central

CGI Artist: Rizon

The Guide: Design: Nick Smith, Jonathan McGhee (DLKW Lowe)

Published: August 2014

Short Rationale (optional): The Electoral Commission has launched an integrated marketing campaign, created by DLKW Lowe, promoting an impartial guide to voting for the independence referendum, which is being sent to every household in Scotland.

The Voting Guide, also designed by DLKW Lowe, is being sent to over 2.5 million households and contains factual information on how to register to vote and the different ways of casting a referendum vote.

The 12 page guide also contains information from the two lead campaign groups at the referendum, Yes Scotland and Better Together, along with a joint statement from the Scottish and UK Governments on what would happen after the referendum in the event of either a ‘yes’ or ‘no’ result.

TBWA Being New York: Wheat Thins 'Trap Door'

Brand: Wheat Thins

Title(s): Trap Door

Agency: TBWA Being New York

Agency Website:

Executive Creative Director: Matt Ian

Creative Director: Samira Ansari

Additional Credits: Executive Producer: Jason Souter

Director of Business Affairs: Samantha Norvin

Broadcast Traffic Manager: Betty White Butler

Talent Manager: Charisse Astacio

Group Account Director: Brett Edgar

Account Director: Hayden Lockaby

Account Executive: Kelly Mendola

Production Company: Dummy

Director: Harold Einstein

Executive Producer: Eric Liney

Editorial: Mackenzie Cutler

Editor: Erik Laroi

Executive Producer: Sasha Hirschfeld

Producer: Evan Meeker

Sound Designer: Sam Shaffer

Visual Effects: Moving Picture Company

Executive Producer: Justin Brukman

Producer: Adele Major

VFX Supervisor: Ricky Weissman

VFX Team: Ricky Weissman, Carolyn Figel,

Telecine: Co3

Colorist: Tim Masick

Audio Mix: Sound Lounge

Mixer: Tom Jucarone

Published: August 2014

Intermarketing Agency: Adidas 'Munster 2014/15 away kit'

Brand: Adidas

Title(s): Munster 2014/15 away kit

Agency: Intermarketing Agency

Agency Website:

Creative Director: Paul Farquharson

Additional Credits: Design & Animation Studio: Mill+

Executive Producer: Luke Colson

Producer: Oana Anghel

Lead Designer: Nils Kloth

Designer & Animator: Gabor Elkes

Editor: David Toba

Post-Production / VFX Company: The Mill

Colourist: Mick Vincent

Published: August 2014

Short Rationale (optional): To advertise the Irish rugby team Munster's latest 2014/15 away kit, the Mill's studio team collaborated closely with Intermarketing Agency to create this powerful and patriotic spot, featuring members of the team sporting their striking solar green attire.

We see the players take form, coming together in a surreal digital mass of letters and words, representing the notion that every previous and current player, as well as every fan plays their part in the team.

The campaign is accompanied by the hashtag #allmunster.

Afterhours: Jay Bennett (electrician) 'J Brand identity'

Brand: Jay Bennett (electrician)

Title(s): J Brand identity

Agency: Afterhours, London, UK

Agency website:

Additional credits: Designer: Moyra Casey, Chris McDonald, Kelly Bennett

Published: August 2014

Short rationale (optional): Identity, stationery and self-promotional items for Cornish electrician Jay Bennett.

Based on a central ‘J’ electrical bolt motif, which captures his name and his profession in one, the identity was intended to reflect his small, personal service, his love of rock & roll and his specialism in music and hospitality sectors, often picking up business through the live music scene.

As a small business, we had to create a low budget solution. The letterhead is digitally printed on sugar paper stock for a raw, stripped back aesthetic. To accompany this, matchbook ‘business cards’ were created promoting his services: ’Need a light, Boy?’ Perfect to light a candle in a black out!

Finally as an extension of the idea, a playful pastiche of a rock t-shirt would be produced each year to record his ‘tour’ of work venues around Devon and Cornwall.

Maker Projects: Isabell Yalda Hellysaz 'Lost Memories'

LOST MEMORIES from Maker Projects on Vimeo.

Brand: Isabell Yalda Hellysaz

Title(s): Lost Memories

Agency: Maker Projects, Manchester, UK

Agency website:

Creative Director: Nick Marchant

Assistant Producer: Amy Watson

Producer: Thea Burrows

Director of photography: James Swift

Audio Mastering: Keir Stewart

Music: Altmodel by David Morin in collaboration with Neil Webb

Hair and make-up: Charlie Murray

Costume: Isabell Yalda Hellysaz

Stylist:Ailsa McLaggan

Published: July 2014

Short rationale (optional): Maker Projects Creative Director - made ‘Lost Memories’, a brand film for Isabell Yalda Hellysaz, as a labour of love after being introduced to Isabell’s work. Nick was inspired by the ideas and inspirations behind the new fashion designers collection. Isabell wanted to explore a more human alternative to fashion with its “mass production, fast consumption and constant and intense media bombardment” and her way of doing this was “slowing down the process” and concentrating on fabric, craft and detail.

The idea of slowing down to re-connect with things is something Nick feels is important and the character in the film is an expression of that. She is bombarded with sounds and images, but she has to take time, search and really listen before things reveal themselves. The film was launched at Stockholm Fashion Week, w/c 11.08.14.

Muldowney/Serafini Creative: J.P. Graziano Grocery & Sub Shop 'JPG Proposed Rebrand'

Brand: J.P. Graziano Grocery & Sub Shop

Title(s): JPG Proposed Rebrand

Agency: Muldowney/Serafini Creative

Agency website: &

Art Director: Jack Muldowney & Jen Serafini

Copywriter: Jen Serafini

Photographer: Nick Serafini

Published: July 2014

Short rationale (optional): JP Graziano is the oldest Italian grocer in Chicago. Opened in 1931, the family-run operation has become a staple in the West Loop neighbourhood and boasts some of the city's favourite subs.

We came up with a new branding concept to refresh their current visual identity by focusing on their rich history and quality product. The colours lend themselves to a more traditional Italian look, while the clean and simple typography balances out the style by bringing in some more modern touches.

Grey London: Vodafone Home 'Not everything should be mobile'

Brand: Vodafone Home

Title(s): Not everything should be mobile

Agency: Grey London

Agency Website:

Deputy Executive Creative Director: Vicki Maguire

Creative Director: Tom Chancellor, Simon Brotherson

Creative Team (OOH Only): Tom Reas, Sander Vos

Additional Credits: Agency producer: Emma Fasson / Julia Parry

Planner: Ruth Chadwick

Account team: Katharine Easteal, Ayesha Datoo, Fay Taylor

Media agency: OMD

Media planner: Carolyn Odgers, Aoife Joyce

Production company: Smuggler

Director: Neil Harris

Editor: Phil Currie

Producer: Jason Scanlon

Illustrator: Richard Hogg

DOP: Theo Garland

Post-production: Framestore

Grade: Framestore

Soundtrack composer: Austen Corbin

Audio post-production: Wave

Published: August 2014

Short Rationale (optional): The campaign revolves around the line ‘not everything should be mobile’ and focuses around the things you can (or should) only do at home. It comprises of a 40’ brand television commercial – placing Vodafone firmly at the centre of the home – a series of 10’ ‘teaser’ TVCs and out-of-home activity. Two additional 20’ TVCs highlighting the customer benefits of the package and a press campaign.

The 40’ TVC celebrates home as the one place where you can feel truly relaxed; surrounded by the people you are so comfortable with that you can truly be yourself. Against the backdrop of some 1970s-esque funk, the viewer is treated to a determined-looking husband and his somewhat more bemused-looking wife. The middle-aged couple are seen working out using only some exercise balls, a spandex-laden fitness DVD…and their own unique moves. All in the comfort of their own home – which is where such moves should probably stay.

Loaf Creative: Merseyrail 'Great Days Out Start On The Train'

Brand: Merseyrail

Title(s): Great Days Out Start On The Train

Agency: Loaf Creative, Lancashire, UK

Agency website:

Creative Directors: Alan Houghton & Dave Mullen

Photographer: Guy Farrow

Additional credits: Creative Concept: Warren Standring

Post-Production: Taylor James

Stylists: Rebecca Lockwood, Rose Ansell

Published: July 2014

Short rationale: The creative campaign for travel company Merseyrail centres around the concept of a Great Day Out or Great Night Out starting the moment you get on board a Merseyrail train, with lots of exciting leisure activities, destinations and adventures at your fingertips.

Twin images were created, one for day and one for night, with initial shots taken on a Merseyrail train at Birkenhead station. Each image showcases references to some of the great destinations accessible via the Merseyrail network. In the day-time image, Roman Centurians from Chester sit beside musicians from the Liverpool Philharmonic, all surrounded by a sandy beach floor!

Also Known As: Packaging Design: Wishbone Brew Coffee 'Rethinking Coffee Packaging with a modern craft appproach'

Brand: Wishbone Brew Coffee

Title(s): Rethinking Coffee Packaging with a modern craft appproach

Agency: Also Known As: Packaging Design, Vancouver, Canada

Agency website:

Creative Director: Joshua Vanderheide

Art Director: Chris Williams

Copywriter: Jesse Bannister/Chris Williams

Illustrator: Joshua Vanderheide

Photographer: Jason Koroluk

Additional credits: Project Manager: Carolyn Phoenix

Published: August 2014

Short rationale (optional):Earlier this year we gave ourselves a challenge: to re-imagine the traditional approach to packaging coffee and create something that we could share with our clients and friends – and so, Wishbone Brew was born.

Conceptualized and created by the team at AKA and assembled together by hand, it’s been a long time in the making — but worth the wait in order to share & enjoy it with some of our favourite people.

Our main objective was to re-think traditional packaging methodology. Used as a tool to showcase our ability to think & work beyond convention, we determined from the out-set that drawing inspiration from uncommon sources was essential to the success of the project. Cue the Terpentine: An attractive shape, an airtight seal, something unexpected. This container delivered on all counts, but how to break from the unfriendly, industrial, and for all intents and purposes toxic associations we as consumers have made with that form?

A bright yet soft colour palette combined with elegant and approachable serif type helps soften the brand against the harshness of material. A quick sand, prime, and dip in paint helps add some individuality among the products and re-enforces the handmade nature of the product, No two wishbones being exactly the same.

HROC: Royal Life Saving Society 'Drowning Prevention'

Brand: Royal Life Saving Society

Title(s): Drowning Prevention

Agency: HROC, Birmingham

Agency website:

Creative Director: Mark Cheatham, Jim Duncan

Art Director: Jim Duncan

Copywriter: Mark Cheatham

Additional credits: Production Company: Chrome Production & Artem

Published: June 2014

The Media Group: Social Care Commitment 'Brand design'

Brand: Social Care Commitment

Title(s): Brand design

Agency: The Media Group

Agency website:

Creative: Alison Booker

Published: July 2014

Short Rationale (optional): The Social Care Commitment is a sector-led initiative promoting service excellence and shared values to the care sector. The Media Group was commissioned to revitalise their brand identity, develop guidelines to inspire their team and produce new resources to bring more organisations and their employees on board.

JWT London: Kenco 'Coffee Vs Gangs'

Brand: Kenco

Title(s): Coffee Vs Gangs

Agency: JWT London

Agency Website:

Executive Creative Director: Russell Ramsey

Creative Director: Jaspar Shelbourne

Art Director: Matt Leach

Copywriter: Jess Oudot

Additional Credits: TV Producer: Carley Reynolds

Assistant TV Producer: Lula Boardman

Planner (creative agency): Neil Godber, Helen St Quintin

Global Director in Charge: Paul Kirkley

Account Director: Adrian Ash, Emma Howarth, Patrick Netherton, Angus Flockhart

Media agency: PHD

Media planner: Sarah Nugent, Rebecca Stafford

Director: Johnny Hardstaff

Executive Producer: Annabel Ridley

Production Company: RSA

Post-production: Absolute

Editor: John Smith, The Whitehouse

Sound: Dan Weinberg, Greek Street Studios

Music: Colin Smith and Simon Elms, Eclectic

Published: August 2014

Short Rationale (optional): JWT developed a pioneering, category-redefining idea to reawaken the UK population to Kenco’s commitment to doing good. With sustainability becoming the norm within the coffee category, and consumers becoming increasingly sceptical of ethical messages from big brands, telling our audience about our latest ethical product news just wouldn’t cut it. We wanted more than an advertising idea, we wanted to make a real difference to individuals’ lives.

Kenco sources its coffee from some of the most beautiful countries in the world.

The reality is that many of these countries also have some of the worst gang problems. These gangs are responsible for thousands of murders, with countless innocent people caught in the crossfire. Many gang members come from extremely deprived areas where joining a gang is one of the only ways to survive. For some of the young people growing up amongst the gangs, with very few other opportunities ahead of them, becoming a gang member seems to be an inevitability.

Our idea was to give them a choice where currently they have none: A year-long scheme has been set up in Honduras, where the gang problem is one of the worst in the world, to train young at-risk people in coffee farming. The 20 recruits will be given the training and support to build a better life from themselves, away from gangs, and embark on a new career as a coffee farmer.

TV and Cinema advertising were used to announce Kenco’s commitment to these young people and the creation of the scheme. Through a mix of live action and the pioneering use of animated tattoos, the key indicator of gang allegiances in Central America, it tells the story of life in Honduras and a young man on the brink of becoming involved in violent gang activity. Directed by Johnny Hardstaff of RSA Films, the story unfolds to show how Kenco has provided an alternative opportunity in the form of the Coffee vs Gangs scheme.


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