McCain Foods has shortlisted four agencies for its £20m UK creative account, following a competitive pitch process.
Adam & Eve/DDB, AMV BBDO, BBH and WCRS have been selected for the next stage of the review process, which is expected to be completed by the end of September.
McCain Foods’ incumbent creative agency BMB is also involved in the pitching, which is being managed by the London office of Roth Observatory International.
The frozen-foods brand already reviewed its digital roster earlier this year, later appointing TMW to handle its digital account, following a four-way pitch.
TMW manages digital media, website, content and social media for McCain Foods.