Ad of the Day: Kenco – 'Coffee Vs Gangs'
This intriguing piece of work could be described as 'Fair Trade Plus'. It goes a few steps further than persuading us that farmers are receiving a decent return for their labour as – not only are we being asked to support fair remuneration for those who provide us with coffee – we're being offered the opportunity to support a company aiming to change the futures of youngsters growing up in the troubled regions where coffee is grown.
Creative Agency JWT London
ECD Russell Ramsay
Creative Director Jaspar Shelbourne
Creative Matt Leach / Jess Oudot
Account Director Adrian Ash / Emma Howarth / Patrick Netherton / Angus Flockhart
Planner Neil Godber / Helen St Quintin
TV Producer Carley Reynolds
Film Production RSA
Director Johnny Hardstaff
Executive Producer Annabel Ridley
Editor John Smith @ The Whitehouse
Post Production Absolute Post
Sound Design Dan Weinberg @ Greek Street Studios
Music Production Colin Smith / Simon Elms @ Eclectic
Media Agency PHD
Media Planner Sarah Nugent / Rebecca Stafford