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By The Drum Team | Staff Writer

August 16, 2014 | 1 min read

This intriguing piece of work could be described as 'Fair Trade Plus'. It goes a few steps further than persuading us that farmers are receiving a decent return for their labour as – not only are we being asked to support fair remuneration for those who provide us with coffee – we're being offered the opportunity to support a company aiming to change the futures of youngsters growing up in the troubled regions where coffee is grown.

Creative Agency JWT London

ECD Russell Ramsay

Creative Director Jaspar Shelbourne

Creative Matt Leach / Jess Oudot

Account Director Adrian Ash / Emma Howarth / Patrick Netherton / Angus Flockhart

Planner Neil Godber / Helen St Quintin

TV Producer Carley Reynolds

Film Production RSA

Director Johnny Hardstaff

Executive Producer Annabel Ridley

Editor John Smith @ The Whitehouse

Post Production Absolute Post

Sound Design Dan Weinberg @ Greek Street Studios

Music Production Colin Smith / Simon Elms @ Eclectic

Media Agency PHD

Media Planner Sarah Nugent / Rebecca Stafford

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