OpenTable suggests “being choosy just got easy” in first TV ad campaign
OpenTable, the restaurant booking site, has launched its first TV advertising campaign, with the suggestion that “being choosy just got easy”.
Created by ad agency Rothco and planned by MNC, the TV ads form part of a larger cross-channel branding campaign in London including tube card panels, print, and social media.
Richard Carr, director of agency brand management and co-owner of Rothco, said: “Consumers will embrace technology if it makes life easier for them so the creative centered on demonstrating just how simple and fast it is to make a reservation in real time. This in turn underpins the prowess of the OpenTable technology.”
It is this simplicity that the trio of TV ads looks to address.
The first spot shows a booking being made at a pub for a restaurant nearby (Peanuts), the second reveals a booking being made during a meeting (Meetings) and the third shows a couple planning a quality meal out together (Quality Time).
Mike Xenakis, managing director of OpenTable International said: “The OpenTable app takes the starring role in our new brand campaign to demonstrate the ease and convenience of making an online restaurant booking and dispel the myth that the best way to book is by phone. The video format enabled us to walk through the detail of various features – from looking for a nearby table at the last minute to perusing popular dish photos all the way to making a confirmed booking in under 30 seconds.”