Dreams appoints CBJWT as creative agency

Bed specialist Dreams has awarded its creative account to CheethamBell JWT without a pitch.

Dreams was bought by Sun European Partners in 2013

The appointment sees CheethamBell JWT replace incumbent MWO, tasked with brand strategy and through-the-line advertising, including digital marketing and social media.

“We wanted an agency that could reposition the brand in line with the aspirations of our new senior management team,” said Dreams marketing director, Lisa Bond. “CBJWT have shown us a brand idea that will propel us forward in this important stage of growth.”

David Bell, CEO at CBJWT added: “We all spend one third of our lives doing something that the other two thirds depend on. Dreams is in the business of giving the nation a better night's sleep and therefore a more productive day. That is the message that we will be communicating.”

Starcom will be handling media buying.

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