Twitter exclusively hosts worldwide premier of Michael Jackson's ‘a Place with No Name’ music video
Twitter this morning exclusively premiered Michael Jackson’s new music video ‘a Place with no Name' after singing an agreement with Epic Records sealing the site's first of a kind move.
Twitter released the video to millions of fans worldwide
The social network, which usually hosts music videos links, today, hosted the exclusive video launch as part of a new 'Promoted Video' scheme which aims to push branded video content towards users.
The single, called ‘a Place with No Name’ will come from the UK best-selling album 'Xcape'. It was compiled from the late Michael Jackson’s recordings dating from between 1983 and 1999.
The video, directed by Samuel Bayer, who shot Nirvana's ‘Smells Like Teen Spirit’, launched at 3am on Thursday in the UK. It featured 22 year-old outtakes and behind-the-scenes footage.
Additionally, the music video was simultaneously shown on the Sony screen in Times Square, New York.
Exclusive on Twitter: First view of @michaeljackson's “A Place with No Name” https://t.co/QUNxquAJna — Twitter (@twitter) August 14, 2014
A Twitter statement said: "Music’s most-followed artists have long shared behind-the-scenes moments on and off stage, offering exclusives to their fans like concert tickets and first listens.
"Tonight on Twitter is no different, with fans around the world watching the Twitter premiere of the new video for 'a Place with No Name,' the most recent single from @MichaelJackson’s chart-topping posthumous album 'XSCAPE'.
Twitter yesterday announced its new 'Promoted Video' beta feature, which was designed to aid brands in bringing shortform video content, such as the Michael Jackson single, to users.