Philips teams up with the Telegraph to deliver the '100 Days of Life Changing Innovations’ stories
Electronics giant Phillips has announced a new campaign which will see 100 personal stories of how the company’s input helped to improve users’ lives published on the Telegraph website.
Philips has focused on the human side of its brand
The ‘100 Days of Life Changing Innovations’ campaign aims to realign Phillip’s brand positioning on creating meaningful innovations that help meet users’ needs and desires.
Each of the stories were designed to appeal to Telegraph’s readers across the paper's print, digital and mobile platforms.
The native advertising campaign will kick-off with a creative ad in the front and inside page cover of the Telegraph Weekend.
Wander Bruijel, head of brand, communications and digital at Philips UK and Ireland, said: “Our partnership with the Telegraph marks the next stage in our journey to show the UK public that we are committed to delivering innovation that matters to people.
“We intend to make healthcare more affordable and accessible, to improving people’s health and wellbeing through our consumer appliances, to making the world more sustainable through our lighting solutions."
Bruijel added: "Over the next 100 days we will show readers of the Telegraph and beyond how we are making a difference to people’s lives and what we mean when we say ‘innovation and you’.”
Matt Cory, director of create at Telegraph Media Group, said: “The Telegraph is proud of its ability to call upon a broad range of erudite and well-known contributors to breathe life into its content partnerships.
“Throughout the 100 days, a roll-call of influential people will share their own personal examples of innovations that have been life-changing to them. And the best part is that they are all donating their fees to charity - an act that further spreads the mission of changing lives.”
Philips, earlier this year introduced its new integrated digital campaign, 'Innovation and You', which was created by Ogilvy.