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Volvic

Volvic introduces refreshed product packaging ahead of planned £1million promotional push

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By Gillian West, Social media manager

August 13, 2014 | 1 min read

Volvic has introduced a new look across its entire plain, sparkling, Juiced and Touch of Fruit ranges.

The new packaging hopes to give the brand a more modern feel and creates a more consistent look across the brand’s product ranges.

Alastair Strang, brand lead for Volvic, said the brand was “thrilled to be bringing this new look for Volvic to British consumers” adding that the packaging update was “just the beginning”.

He continued: “Beginning this autumn, Volvic will launch a £1million new 360 degree campaign across TV, social and above the line advertising to launch our new positioning.”

The refreshed packaging will debut during August and September with Strang commenting that early consumer tests “differentiates Volvic from its competitors and has a much stronger stand-out on shelf”.

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