By Gillian West | Social media manager

August 13, 2014 | 1 min read

Mondelēz International has worked with TBWA’s Being NY to launch a new American TV campaign for snack brand Wheat Thins.

‘Trap Door’ is a continuation of last year’s ‘Must. Have. Wheat Thins’ creative.

In the advert Wheat Thin's ‘everyman’ remains intent in protecting his Wheat Thins from anyone who might take them, though this time his enthusiasm proves to be his undoing.


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