Liverpool embraces mobile proximity marketing

Liverpool has become one of the first cities to introduce mobile proximity marketing by harnessing Bluetooth Beacons, NFC and geo-fencing technology to enrich visitor’s experience of its rich arts and culture.

Delivered through the ‘I’m@app’ mobile app the scheme offers iOS and Android mobile users access to an interactive library of videos and other content related to current exhibitions in the city when people pass designated zones.

Developed in collaboration with purple Seven and Proxama the scheme is intended to boost participants understanding of the arts and entertainment industry.

Edwina Dunn, investor & director, Purple Seven: “We wanted to provide a simple and intuitive way for visitors that would breathe new life into the arts and entertainments industry and Liverpool has provided a great way to explore these new possibilities. We’ve been able to combine a wealth of great content with cutting edge technology and can subsequently provide our clients with data that will help them better understand their visitors, and make decisions about how to make future exhibitions as captivating as possible.”

Miles Quitmann, CCO, Proxama comments: “Liverpool attracts thousands of visitors each year, and events such as the ones at the IFB present a great opportunity to showcase what is possible when the power of mobile proximity engagement is deployed properly. The solution has the potential to impact individual, regional and national locations, transformi

Set up to coincide with the International Festival of business the app was downloaded 3,000 times on its launch night on 22 July.