Greggs hires street artist to design live installation for #FreshBillboard in London
Greggs has taken over a billboard in Old Street, London to mark the official launch of its new range of sandwiches with help from street artist and illustrator, Hammo.
Each day this week (beginning Monday 11 August), the illustrator and mural designer will be creating a new image based on products from Greggs’ new range on what the retailer has described its first ever ‘Fresh Billboard’.
A spokesperson for Greggs said the food-to-go retailer was “delighted” to be working with Hammo adding, “We freshly prepare our sandwiches in each shop every day, so why not make our billboards every day?!”
Visitors to the billboard are encouraged to guess which sandwich is being created by Hammo each day and share their thoughts on Twitter using the hashtag #FreshBillboard to be in with the chance of winning prizes.