Volkswagen UK creates #CamperHunt on Twitter

By Ishbel Macleod | PR and social media consultant

August 12, 2014 | 1 min read

Volkswagen UK has launched a virtual treasure hunt on Twitter, offering fans the chance to win six VW camper van tents.

Beginning yesterday, 11 August, the campaign by Tribal Worldwide will see photographs of four landmarks at a UK location posted on social channels, with fans encouraged to guess where they are.

To enter, fans can click through to a competition page on Facebook, while on Twitter users will be invited to tweet where they think the tent is, using the hashtag #CamperHunt.

Silke Anderson, communications manager at Volkswagen UK, said: “#CamperHunt is a fun, light hearted social initiative that perfectly captures the essence of Summer Driving: the freedom to explore. We’re excited about the competition and are looking forward to engaging with new and existing fans as part of the campaign.”

Six hunts will be held over the next three weeks.

Content created with:

Tribal DDB London

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