Oddschecker appoints Fold7 to raise awareness
BSkyB Group’s Oddschecker has appointed Fold7 to develop a TV-led campaign with the aim to raise awareness of the odds comparison site.
Set to span TV, digital and on video-on-demand, as well as social channels, the Oddschecker campaign will launch in September.
Oddschecker’s previous ad campaign in January, created by incumbent Home, saw Inspector Odds and his dog Checker hunting down the best odds.
Fold7 beat the incumbent along with two undisclosed agencies to win the business in a pitch process run by Andy Lulham, the head of marketing at Oddschecker.
He said of the appointment: “I genuinely believe that there is no reason why every punter would not use Oddschecker when they bet. But it’s no secret that our awareness levels are low, and we need to start changing that. Fold7 have already demonstrated that they are the right agency to help us do that.”
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