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By Gillian West | Social media manager

August 12, 2014 | 2 min read

Vodafone Ireland is claiming ‘not everything should be mobile’ in an advertising push created by Grey London for its ‘Vodafone Home’ plans.

Comprising of a 40 second brand television commercial, a series of 10 second teaser ads, OOH activity and two additional 20 second iterations focusing on the consumer benefits of Vodafone Home, the creative focuses on the things you can (or should) only do at home.

The 40 second launch ad shows a middle-aged husband and wife duo working out on exercise balls to some 1970s-esque funk conveying the message that home is the one place where you can feel truly relaxed. And that some things really aren’t meant for sharing with the outside world.

Vicki Maguire, deputy ECD, at Grey London, explained: “A home service is a big challenge for a brand that has built all its equity in mobile. We needed to announce, loud and proud, that Vodafone is with you at home, as well as when you’re out and about – hence ‘not everything should be mobile’: a brave claim for a brand which is famous for being just that.”

Sarah Hughes, brand and communications manager, Vodafone Ireland, added that the campaign needed to “tell consumers that Vodafone is a whole lot more than mobile” and that there is “something for everyone” from simply broadband to a worry free family plan including broadband and landline calls.

Tom Chancellor and Simon Brotherson of Grey London created the spot, with Neil Harris of Smuggler directing.

Vodafone Grey London Telecoms

Content created with:

Grey London

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