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Mars

Mars makes ‘significant investment’ in Chinese market with M&M’S World Shanghai opening

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By Natalie Mortimer, N/A

August 12, 2014 | 2 min read

Mars has opened its first M&M's World store in Asia, marking what the brand has called a ‘significant investment’ in the Chinese market.

The 1,600 square-etre 'retail-tainment' destination in Shanghai is the fifth M&M's World flagship store and joins those in Times Square, New York, Orlando, Las Vegas and Leicester Square London.

"The opening of M&M's World Shanghai, a partnership between the M&M's brand and Mars Retail Group, represents a significant investment and commitment to the Chinese market by Mars, Incorporated," said Clarence Mak, president, Mars Chocolate China.

"We look forward to celebrating the world's most popular confectionery brand in China in a new engaging way that is guaranteed to make M&M's World Shanghai one of the city's sweetest attractions."

The store combines iconic Chinese landmarks and cultural elements with M&M's, with the main focal point a Great Wall of Chocolate - the world's largest M&M's chocolate wall - offering visitors a photo moment and a chance to create their own customised blend of M&M's Brand Chocolate Candies from 132 individual tubes.

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