Home appliances brand Bosch has selected Label PR to help it launch its new battery powered, cordless vacuum cleaner.
The appointment follows Label PR’s work on the recent Bosch personal haircare launch with the agency invited to pitch for the second brand from the Bosch portfolio.
In order to launch the vacuum – the Athlet – to the UK market Label PR will handle a targeted celebrity, blogger and media campaign.
With the agency celebrating its fourth anniversary this year, Label PR founder and MD, Lee Bloor, said he was “thrilled” with the agency’s growth.
Of the appointment, he added: “Home interest sits perfectly under our already established lifestyle umbrella and the Bosch Athlet vacuum win further strengthens our experience with home appliances. It’s a really exciting time for us.”
So far in 2014 Label PR has won 10 new clients.