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Europcar Arsenal

Arsenal and Europcar agree three-year official car and van rental partnership deal

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By Gillian West, Social media manager

August 12, 2014 | 2 min read

Europcar has penned a three-year deal with Arsenal Football Club becoming the team’s official car and van rental partner.

The agreement sees Europcar promoting its partnership with Arsenal in territories including South Africa, USA, selected countries in Asia and Latin America, and throughout Europe with the company’s marketing rights including a significant branding presence at Emirates Stadium and across online and social media.

Ken McCall, MD of Europcar UK Group, called the partnership “tremendously exciting” due to “fantastic branding opportunities in the UK” as well as “reaching millions of football fans who follow the Premier League throughout the world”.

McCall added: “As the official car and van rental partner of Arsenal FC, we can help fans travelling to away games with convenient and cost-effective mobility solutions, as well as bring the benefits of our comprehensive range of services tailored to the needs of business and leisure users. We are confident that this relationship will enable us to significantly increase reservations as well as raise the bar on our engagement with both consumer and business customers.”

Of the deal, Arsenal sales and marketing director, Vinai Venkatesham, said: “We are delighted to be partnering with Europcar for the next three years. We are already working closely together to develop engaging marketing campaigns targeted at football fans in many territories all around the world.”

The international reach of the club is a key factor in the partnership with 3 million people attending matches at the Emirates Stadium each year and 27.4 million Facebook fans and over four million Twitter followers.

Europcar Arsenal

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