University of Salford Manchester Creativity

Salford International Media Festival unveils new brand identity and website

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By Michael Feeley | Founder and chief exec

August 11, 2014 | 2 min read

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Salford International Media Festival has unveiled a new brand identity and website for this year’s event, which takes place between 17-21 November.

An annual conference co-organised by The University of Salford and leading media bodies, the event will aim to unite academia with media professionals including creators, producers, policy makers and broadcasters to discuss, debate, inform and challenge the latest issues facing the industry.

Manchester-based advertising agency Delineo was selected to create the Festival’s new branding, which acts as an umbrella brand to the Festival’s three main complementary events.

The agency used the University’s colour pallet to design the new logo and font, with the core brand identity then applied to the each of the three events of the festival. Likewise, the new responsive website houses the overarching festival brand as well as three separate areas for each of the events.

Kelly Burgess, projects officer for Salford International Media Festival, said: "Delineo have helped develop Salford International Media Festival as an umbrella brand for three complementary events. The responsive website allows us to engage a wider audience through mobile and tablet devices, with a simple and captivating design.”

Delineo’s digital director, Stephen Frater, said of the project: “As a company we are very supportive of young people emerging into the industry and the project gave Delineo the opportunity to utilise a cross-section of technical skills for something that we are proud to be involved in.”

Delineo is also supporting this year’s Festival as a key sponsor.

University of Salford Manchester Creativity

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What’s the difference between an outcome and a creative outcome? Outcomes happen day in, day out, and often by chance. Creative outcomes on the other hand, don’t just happen. They are born through insight and imagination. They challenge and provoke reactions. And they deliver the right message, through the relevant channels, to the right people. Creative outcomes have to start somewhere. Welcome to Delineo.

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