Net-a-Porter is to show sales from its site in real-time as the luxury online retailer launches is first ever digital out-of-home campaign.
From today (11 August) until 23 August the Net-a-Porter Live’ element of the site, which shows the products women are buying globally, as and when they purchase them, will appear on Ocean Outdoor’s The Screen @Canary Wharf.
The campaign incorporates this live feed, showing the exact pieces bought, as well as the specific country in which the purchase is taking place.
Lisa Bridgett, global sales and marketing director at Net-a-Porter said: “This is an exciting campaign for Net-a-Porter, marking our first foray into using live content and digital out-of-home. The concept is extremely innovative and showcases our reach as an online shopping destination in the luxury womenswear market.”
The creative concept the campaign was developed by PSI with Havas Media International, which managed the execution of the creative and overall campaign collaboration with Liveposter.