The Drum Awards for Marketing - Extended Deadline

-d -h -min -sec

Author

By Gillian West, Social media manager

August 11, 2014 | 1 min read

Kellogg’s Rice Krispies has drawn inspiration from children’s imaginations for a new campaign focusing on the things that make the cereal brand special.

Created by Leo Burnett, the first ad in the ‘Imagine That’ series –‘Dinosaur’ – is narrated by and stars a young boy named Toby Jones who invites viewers into his colourful mind.

Directors Yves Geleyn and Samuel Abraham worked together to create the advert, which features a mix of animation and live action to create a fantastical world where dinosaurs and Rice Krispies live in harmony.

Jungle Studios sound designer Chris Turner used jungle soundscapes to conjure up the ad's Jurassic atmosphere, with real Rice Krispies used to get the authentic ‘snap, crackle and pop’ sounds.

The creative will air from today (Monday 11 August) on TV, with a cinema debut on Friday 15 August.

Leo Burnett Kellogg's Rice Krispies

Content created with:

Leo Burnett

Find out more

More from Leo Burnett

View all