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By The Drum Team | Editorial

August 10, 2014 | 1 min read

"I only buy it for the football," was a common refrain from Sun readers when challenged by their more enlightened friends... but there was a degree of legitimacy to the claim.

The newspaper has always been pretty devoted to the sport - all the more since its televisual stable-mate grabbed the lion's share of live coverage for its satellite audience.

What they haven't always done well is capture the idea in their marketing but this - and other recent work made by Grey London - has managed to make sure we are very very aware of The Sun's connection to football.

Creative Agency Grey London

Deputy ECD Dave Monk

Creative Jonas Roth / Rasmus Smith-Bech

TV Producer Amy Cracknell

Film Production Pulse Films

Director Martin Kalina

Producer Sam Levene

Photography Julian Hohndorf

Editor Leo King @ Stitch

Post Production Absolute Post

Sound Design Sam Robson @ 750MPH

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