Ad of the Day: The Sun - 'We Feel Football'
"I only buy it for the football," was a common refrain from Sun readers when challenged by their more enlightened friends... but there was a degree of legitimacy to the claim.
The newspaper has always been pretty devoted to the sport - all the more since its televisual stable-mate grabbed the lion's share of live coverage for its satellite audience.
What they haven't always done well is capture the idea in their marketing but this - and other recent work made by Grey London - has managed to make sure we are very very aware of The Sun's connection to football.
Creative Agency Grey London
Deputy ECD Dave Monk
Creative Jonas Roth / Rasmus Smith-Bech
TV Producer Amy Cracknell
Film Production Pulse Films
Director Martin Kalina
Producer Sam Levene
Photography Julian Hohndorf
Editor Leo King @ Stitch
Post Production Absolute Post
Sound Design Sam Robson @ 750MPH
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