Tennents gives fans iconic footballer hairdos with new Facebook app
Tennent’s Lager has released a new Facebook app which can transplant famous football haircuts onto user uploaded pictures to celebrate the start of the new season.
Give yourself an iconic footballer's hair-do
Users can give themselves’ the famous football makeover they desire with haircuts including Henrik Larsson’s dreadlocks, Roberto Baggio’s ponytail and Alan Rough’s perm - in a drive to boost the brand’s social engagement.
Supporters can then share the football card style pictures on Facebook, in a strip colour of their option. Using the library of images they can create a look that would put them in a starting eleven from any decade.
The app, which went live today, can be found on the brewer’s Facebook page.
This comes after a range of Tennent's campaigns - including installing a 26 foot TV on the side of its distillery to show passer-bys the brewer's best ads.
Jane Cannon, markering manager for Tennent’s Lager, said: “With the new season starting, we decided to have some fun with football’s fashion faux-pas by giving supporters the opportunity to sport their very own ‘classic’ look.
“And the best thing is, they don’t need to actually ask their barber for it – or wait four weeks for their normal hair to grow back.”
The brewer marked the Commonwealth Games last month by touring a cheeky ‘yer patter’s like watter’ machine through Glasgow pubs to acclimatise tourists to the area.