'You're So Money SuperMarket' campaign returns to 'trunk' the competition

Money SuperMarket’s on-going ‘You’re so MoneySuperMarket’ campaign returns this weekend with a new creative that turns its back on the old adage you should never work with children or animals.

Filmed against a New York City backdrop, the ad opens on Graeme, a man so elated with the savings he’s just made he embarks on a journey through the streets of New York atop a giant African elephant.

Set to 80s anthem ‘Word Up’, the creative follows previous campaigns ‘That’s How I Roll’ and ‘Running with Cats’ which are both referenced in the latest work.

“We play an important role in saving households as much money as possible and our ad campaigns strive to show how epic it is to save with us,” commented Money SuperMarket brand director, Gareth Helm.

“In Graeme’s case, this feeling propels him to take the wheel aboard an enormous African elephant as he dances through the streets of New York in the glare of dumbfounded drivers. It continues the fun and uplifting element of our previous campaigns and should encourage the nation to keep saving on their bills with us and feel great about it.”

Kyle Harman-Turner and Martin Rose, creative directors at Money SuperMarket’s advertising agency Mother, added: “Our ambition was simple: to make the most epic MoneySuperMarket film yet. To achieve that we turned to some key ingredients. We took the badass swagger of Samuel L Jackson in Pulp Fiction, the strut of John Travolta in Saturday Night Fever, a sprinkle of Michael Jackson in Billie Jean, served with the Single Ladies attitude of Beyoncé - and channelled them all into a 15ft African Bull Elephant and a slightly fat bloke from Coventry. We still can't believe that we get paid to do this for a living.”

The campaign will debut on Sunday 10 August during The Zoo on ITV, with additional marketing support planned across PR, CRM and social media using the hashtag #EpicElephunk.