Tim Lindsay, non-executive worldwide chairman of The Gate Worldwide, has paid tribute to outgoing chairman and creative legend, Dave Trott, while revealing that he won’t be replaced within the agency, with Lindsay possibly taking on some of the role himself.
Speaking to The Drum about Trott’s departure from The Gate London, which merged with CST Advertising in 2011, Lindsay admitted that he would be a difficult figurehead to replace.
“He is a legend and a mainstay and he is someone who still has massive respect amongst younger creatives,” stated Lindsay, who cited the reception Trott received when presented with the president’s award a decade ago as an example of the respect he commands within the industry.
“If you talk to young creative people about Dave, he is reveared and that says a lot,” he continued, before adding that Trott would continue to work within the industry.
Linsday added that he would be remembered for his copywriting, his innovation as a creative director and his work with BMP and GGT, where he “produced some of the best creative work in the world at that time.”
He would also be remembered for the time he spent developing creatives, and his work within D&AD where he started the mentoring, work shopping and book doctoring that Lindsay claimed many people remember it best for; “Dave was absolutely the driving force behind all of that.”
Lindsay continued: “He’s left a really good legacy,” before citing Trott’s planning abilities as another strength evidenced by his popular weekly blog.
Trott did not work full time at The Gate anymore and no longer managed the agency's creative department, explained Lindsay, who said that he was leaving the agency in “very good hands.”