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Beauty

Charlotte Tilbury selects 7thingsmedia to manage its first US digital campaign

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By Michael Feeley, Founder and chief exec

August 8, 2014 | 2 min read

Luxury beauty retailer Charlotte Tilbury has selected 7thingsmedia to launch its first digital campaign in the US.

Charlotte Tilbury plans "a comprehensive digital launch" in the US.

The independent digital media agency, which operates offices in London, New York and Singapore) has been managing Charlotte Tilbury’s paid and organic search activity since spring 2014. Having increased the beauty brand’s UK ecommerce revenue in the UK by 20% in the last 3 months, 7thingsmedia will now be responsible for “implementing digital planning and execution for a comprehensive digital launch in the US” while continuing to scale the domestic market.

Demetra Pinsent, CEO at Charlotte Tilbury, said: “7thingsmedia have made a significant impact on our UK business within a short time frame. This, and their tangible passion for all things digital, made them our obvious partner as we expand into the US.”

Sarah Pettay, client services director at 7thingsmedia, said: “We are thrilled to expand our services for Charlotte Tilbury in such an exciting time of growth for them. As an agency, we are thoroughly looking forward to executing the digital campaign via both our London and New York offices.”

7thingsmedia’s clients include boohoo.com, French Connection, James Villa Holidays, Ted Baker and Urban Outfitters.

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