The Drum Awards for Marketing - Extended Deadline

-d -h -min -sec

Tango

Britvic hands 'once in a lifetime' Tango account to 101 eyeing the next chapter in its advertising journey

Author

By Gillian West, Social media manager

August 8, 2014 | 2 min read

Britvic has appointed 101 to work as creative partner on Tango as it seeks to write the next chapter in the brand’s famous advertising history.

The appointment follows a competitive pitch with Britvic looking for a creative partner to help grow the brand initially through a new integrated campaign in 2015.

Jonathan Gatward, Britvic’s GB marketing director, commented: “Tango is one of our most iconic brands, and we have tremendous ambition for it both commercially and creatively. I am confident that 101 are the perfect partner to embark on this mission with, and I look forward to creating some truly exceptional work with them.”

Founding partner at 101, Phil Rumbol, added: “There are few tasks you can genuinely call ‘once in a lifetime’, but this one certainly fits the bill. Tango’s back catalogue of advertising is truly enviable, but it’s the Britvic team’s energy and determination to produce outstanding communications that makes this a special moment. We’re flattered and delighted that they’ve chosen us to help them realise this opportunity.”

Tango advertisements caused a stir in the 90s with the introduction of the iconic catchphrase ‘You know when you’ve been Tango’d’ and the 'Orange Man' ad which was banned when children began copying the events of the advertisement in school playgrounds causing injuries.

The 2015 campaign will form part of an increased investment behind the soft drinks brand.

Tango

Content created with:

More from Tango

View all

Trending

Industry insights

View all
Add your own content +