Luxury fashion specialist Hervia has awarded a new brand and product PR brief to BJL.
The appointment sees BJL assuming responsibility to oversee a national and regional launch campaign for the autumn/winter 2014-15 season, drawing on the PR department's fashion media contacts and sector experience.
In order to increase market share, drive footfall to store and online sales as well as brand awareness and advocacy, journalist and blogger engagement, content creation and product PR will all be looked at as part of the strategy.
Oscar Pinto-Hervia, founder and CEO of Hervia, commented: “For those who know Hervia, we’re proud to be an essential source of the latest and most sought after looks, combined with a playful side that sets us apart. We’re delighted to welcome BJL on board with us, bringing their fashion PR, media relations and content expertise to the ongoing Hervia success story, as we get set to launch our latest collections with the benefit of their skill and enthusiasm.”
Jennie Madden, BJL account director, added: “Hervia has been synonymous with quality, luxury and style for over two decades, bringing together the finest collections from the UK and across the world to customers with a discerning eye for fashion. Already boasting a loyal fan-base, we’re looking forward to using the new autumn/winter collection to take Hervia’s product ranges and brand values to an ever widening audience.”
Hervia launched in 1993 and stocks brands including Rick Owens, Y-3, Thom Browne and Issey Miyake through its e-commerce platform, the company also has a luxury concept store in Manchester’s Spring Gardens.