BT Sport’s The Supporters Club and the Premier League have come together to provide "substantial" funding forTottenham Hotspur Foundation to help launch its new project ‘To Care Is To Do’.
The collaboration will see the two brands match-fund club projects for the Foundation over a three-year period and enable Tottenham Hotspur Foundation to launch a programme for looked-after children and care leavers.
To Care Is To Do, designed to engage and inspire children within the local community, will see Tottenham Hotspur Foundation provide a range of support services to help improve educational attainment, increase employability, develop life skills and promote healthy and active lifestyles to all ages.
The programme will be delivered in partnership with Haringey Council’s Virtual School.
Pete Oliver, managing director, commercial and marketing, BT Consumer, said: “The Supporters Club plans for this to be the start of a funding partnership with the Premier League that will result in more young lives being improved thanks to the excellent work of club foundations.
"The Supporters Club is all about making the most of the unique combination of BT Sport viewers, BT staff, our TV broadcast reach and BT’s partnerships to help bring change for good. To Care is To Do is the latest example of how BT is using the power of sport to improve the prospects of youngsters around the world.”
The Supporters Club, BT Sport’s charitable initiative recently revealed that £2.5m has been raised from BT Sport customers and BT in its first year.
Supporting the announcement made at Bruce Grove Youth Centre in North London was former Tottenham Hotspur captain and current ambassador, Ledley King, alongside former Spurs team-mate David Ginola, now a BT Sport football analyst.