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Boux Avenue unveils first airport store in Manchester Terminal One

Boux Avenue has opened its first ever airport store in Manchester’s Terminal One departure lounge, as the lingerie brand looks to capitalise on the 21m passengers that pass through the airport each year.

Marking its 22nd store in the UK the latest shop from Boux Avenue, which opened earlier this week, will offer a free concierge and gift-wrap service with every purchase.

Theo Paphitis, Dragon’s Den star and owner of Boux Avenue, said: “Opening a Boux Avenue in an airport has been on the radar for some time now, so when the opportunity came up at Manchester and in such a prime location, we jumped at the chance. Manchester is the largest airport outside of London, and with over 21 million passengers a year passing through, it’s a great location for our latest store. I am confident shoppers will be spoilt for choice with our bespoke customer service, exceptional quality and range of products.”

Boux Avenue launched in 2011 with the aim of providing quality underwear at affordable prices.

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