AOL sees 20% surge to $452m in global advertising revenue
AOL has reported a 20 per cent surge in global advertising revenue to $451.7m (£268.3m) in its second quarter 2014 results.
A sizeable portion of this growth has been attributed to the 60 per cent increase in third-party platform revenue to $194.3m (£115m), driven by growth in the sale of premium formats across AOL’s video programmatic platform Adap.tv.
Exluding revenue from Adap.tv, third-party platform revenue grew approximately 20 per cent.
However, AOL suffered from the consolidation of its local news network, Patch, and noted a one per cent decline in AOL properties display revenue. AOL said approximately $15m (£9m) in revenue “is absent” due to “shuttered or de-emphasized brands” like Patch.
AOL said that excluding these “impacts” it saw a nine per cent growth in AOL properties display revenue.
Subscription revenue also dropped by seven per cent year-on-year.
AOL chairman and chief executive Tim Armstrong said that AOL's future as a scaled media technology company continues to strengthen.
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"AOL grew consumer usage, video, programmatic advertising, branded content, and ad pricing throughout the first half of 2014, and we will continue to make AOL one of the best operating companies in our industry,” he added.
In March this year, AOL partnered with the likes of Channel 4 News, ITN and Scripps Networks International for the launch of its AOL On video platform in the UK.