Ocean Outdoor acquires Signature Outdoor

Ocean Outdoor has acquired Signature Outdoor, the market leader in premium large format outdoor media in Birmingham and the West Midlands, in deal comprising cash and shares.

Signature's co-founders, Gerry Bew and Steve George, have joined the Ocean Outdoor executive team, led by CEO Tim Bleakley.

Bleakley said it was an “exciting development” for both companies.

"[It] will enable us to provide even more innovative communication and technological solutions for our brand and agency partners," he added.

As a result of the deal, Ocean's national network and The Grid will be boosted by Signature’s digital inventory and banners.

Signature will however continue to operate and manage its backlight portfolio independently and develop its digital formats.

Join us, it's free.

Become a member to get access to:

  • Exclusive Content
  • Daily and specialised newsletters
  • Research and analysis

Join us, it’s free.

Want to read this article and others just like it? All you need to do is become a member of The Drum. Basic membership is quick, free and you will be able to receive daily news updates.