Ocean Outdoor has acquired Signature Outdoor, the market leader in premium large format outdoor media in Birmingham and the West Midlands, in deal comprising cash and shares.
Signature's co-founders, Gerry Bew and Steve George, have joined the Ocean Outdoor executive team, led by CEO Tim Bleakley.
Bleakley said it was an “exciting development” for both companies.
"[It] will enable us to provide even more innovative communication and technological solutions for our brand and agency partners," he added.
As a result of the deal, Ocean's national network and The Grid will be boosted by Signature’s digital inventory and banners.
Signature will however continue to operate and manage its backlight portfolio independently and develop its digital formats.