Ocean Outdoor acquires Signature Outdoor

By Jennifer Faull | Deputy Editor

Ocean Outdoor

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ocean outdoor article

August 5, 2014 | 1 min read

Ocean Outdoor has acquired Signature Outdoor, the market leader in premium large format outdoor media in Birmingham and the West Midlands, in deal comprising cash and shares.

Signature's co-founders, Gerry Bew and Steve George, have joined the Ocean Outdoor executive team, led by CEO Tim Bleakley.

Bleakley said it was an “exciting development” for both companies.

"[It] will enable us to provide even more innovative communication and technological solutions for our brand and agency partners," he added.

As a result of the deal, Ocean's national network and The Grid will be boosted by Signature’s digital inventory and banners.

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Signature will however continue to operate and manage its backlight portfolio independently and develop its digital formats.

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Having created the Digital Out of Home (DOOH) category in 2005, Ocean has pioneered, driven and established DOOH to be the engaging media channel that it is today, accounting for circa 50% of all OOH spend. Ocean delivers an advertising channel that exceeds the traditional OOH market through merging the inherent branding strengths of OOH and enhancing through location, audience, research, data and unique technology. Ocean is the pioneer in DOOH advertising technology, leading a new wave of creative solutions through its Ocean Labs division including proprietary solutions such as Vehicle Detection Technology, SimplyFi (Wi-Fi Sponsorship), LookOut Facial Detection Technology and Augmented Reality Ocean sees digital marketing, in all its forms, as a companion, not a competitor. The most progressive of modern marketers is one that understands the combination of the accuracy and accountability of digital, and the impact, trust & fame building abilities delivered by the overtness of out-of-home, is a winning formula in today’s cluttered advertising market.

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