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JD Sports to base £2m content and production team in Manchester

JD Sports has chosen Manchester as base for its content and production team after taking 10,400sq/ft of space at The Sharp project in a deal valued at £2m.

The digital content production hub will be a permanent base for the team for the production of all the Bury based sports fashion retailers digital and marketing output, in addition to marketing material for Size?, Bank, Scotts, Tessuti, Blacks, Millets, Ultimate Outdoors and Foot Patrol.

Peter Cowgill, executive chairman of JD Sports Fashion said: “This is a very exciting step for us. Multi-channel is a significant growth area for us and a key strategic priority. Taking this facility at The Sharp Project means we can facilitate our rapid growth and future demands while still keeping it local. We are combining all of our content, photography, design and production into a single multi-channel team. We are a forward looking company and taking permanent production space is an innovative approach for a retailer that enables us to be much more self-sufficient and productive. It will help us keep ahead of the competition.”

Rose Marley, COO, The Sharp Project said: “We’re entering a new phase as the stages at The Sharp Project shift from being drama based to being the home of commercial content production. JD Sports Fashion is keen to infuse with the building’s ecology, bringing fantastic opportunities for our tenants with specialist skills. They will also be looking for local talent, creating employment and apprentice opportunities for Manchester people.”

The new base will accommodate 58 staff; including photographers and designers relocating from an existing unit at Pilsworth.

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