The Drum Awards for Marketing - Extended Deadline

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By Gillian West, Social media manager

August 5, 2014 | 2 min read

Disappointment at the World Cup hasn’t stopped Barcelona’s Leo Messi putting on an impressive display in his latest campaign for Adidas.

‘Mes que un botin’ may mean Messi’s Adidas adizero f50’s are ‘more than a boot’ but here he’s more than a player too - transforming into a tiger.

Created by iris Worldwide the film is meant to be a ‘monument to the man, the way he plays and the city he loves’.

Spanish football fans will be hoping Messi puts the same effort into his games when La Liga returns in just a few short weeks.

Deputy Creative Director: Adam Fish

Art Director: Ollie Agius

Copywriter: Pete Ioulianou

Managing Partner: Henry Scotland

Account Director: Simon Yoxall

Account Manager: Ben Buchanan

Producer: Rachael Young

Production Company: RadicalMedia London

Director: Luc Schurgers

Producer: Ben Schneider

DOP: Jan Richter Friis

Animation: The Mill London

Executive Producer: Luke Colson

Editor: Ryan Kent

Edit House: Rock Paper Scissors LA

Edit Producer: Dina Ciccotello

La Liga Advertising Adidas

Content created with:

Iris

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