Disappointment at the World Cup hasn’t stopped Barcelona’s Leo Messi putting on an impressive display in his latest campaign for Adidas.
‘Mes que un botin’ may mean Messi’s Adidas adizero f50’s are ‘more than a boot’ but here he’s more than a player too - transforming into a tiger.
Created by iris Worldwide the film is meant to be a ‘monument to the man, the way he plays and the city he loves’.
Spanish football fans will be hoping Messi puts the same effort into his games when La Liga returns in just a few short weeks.
Deputy Creative Director: Adam Fish
Art Director: Ollie Agius
Copywriter: Pete Ioulianou
Managing Partner: Henry Scotland
Account Director: Simon Yoxall
Account Manager: Ben Buchanan
Producer: Rachael Young
Production Company: RadicalMedia London
Director: Luc Schurgers
Producer: Ben Schneider
DOP: Jan Richter Friis
Animation: The Mill London
Executive Producer: Luke Colson
Editor: Ryan Kent
Edit House: Rock Paper Scissors LA
Edit Producer: Dina Ciccotello