Wam Bam Club refreshes branding and website with Absolute

By Michael Feeley | Founder and chief exec

August 4, 2014 | 2 min read

The Wam Bam Club, a leading London burlesque supper club, has launched its new website, as designed by integrated creative agency Absolute Media.

Having recently relocated to The Bloomsbury Ballroom, a historic 1920’s Art Deco venue in the heart of London, the Wam Bam Club used the opportunity to redefine the content of its weekly cabaret show, refresh the brand and update its ageing website.

Absolute’s ‘Feast of Fantasy’ campaign repositions the Wam Bam brand by placing the main emphasis on the ‘supper club’ element of the weekly events. The campaign also highlights the facts that each cabaret show features a fusion of comedy, magic, music and burlesque and typically plays to audiences where females are in the majority.

The new site is responsive to mobile devices, incorporates live social mentions and also features a user-friendly events calendar and Eventbrite to improve the online booking experience.

Wam Bam’s marketing director, Mike Mindel, said: “Absolute’s branding work, which went hand in hand with development of the new website, has helped position Wam Bam as a high end cabaret destination. Once the project was complete and rolled out, Absolute allowed time for business critical fixes and adjustments without throwing another bill at us and that was very much appreciated.”

Absolute’s managing director, Chris Hodgen, said: “Our design and development team deserve great credit for what they have accomplished with this project. The results are magnificent.”

Absolute teamed up with Leeds based photographer Guy Farrow to create original images for the campaign.

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