Caffeinated drinks brand No Fear Extreme Energy has launched a campaign offering customers a free music track download with each can purchase in a bid to boost brand recognition among the primary market of 16-24 year old males.
The campaign, in association with Sky television and Capital Radio, will also see skate parks throughout England rebranded with the brand’s logos.
Customers will receive a unique code under the ring pull of every can entitling them to a free track from a library of 10,000 songs at nofearfreemusic.com, each worth 99p.
Additionally, users will be encouraged to tell their friends about the campaign by sharing it through social media channels such as Facebook, Twitter and Instagram.
At the campaign launch event at Cantelowes skate park in Camden, London - now also adorned with the energy drink’s branding - hundreds of skaters listened to many of the tracks on offer from the website while professionals skaters showcased their talent on the board.
Neal Haworth, brand manager of No Fear, said: “The event was the perfect way to kick start our new campaign; we had a team of professional skateboarders delivering spectacular demonstrations and it was great to include competitions and giveaways for fans of the brand.”
This move will see No Fear Extreme Energy drink, which was launched in 2010, build upon the growth it has seen in the last four years.