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WATCH ON DEMAND FROM 25 Jan 2021
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Irn Bru marks Commonwealth Games close with tub-thumping thank-you ad

Irn Bru has marked the close of the Glasgow 2014 Commonwealth Games with a patriotic homage to the underdog.

A husky narrator intones over a sequence of romantic Scottish scenes complete with stirring music, proclaiming: “Oh wee proud land, we may take more little steps than giant leaps, but this is what makes our metal.”

Being Irn-Bru of course the brand maintains its irreverent approach with ‘we reach for the stars and come up with clouds’ and a focus on Games goers who ‘dress like numpties’.

The ad concludes: Though we walk in the molehills of achievement our best have scaled mountains and when the sporting gods do shine on our pasty faces… martians need earplugs.”

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