Read our new manifesto

Start 2021 with fresh ideas
and practical tips on...

CUSTOMER EXPERIENCE

BRAND SAFETY

GAMING AND ENTERTAINMENT

SOCIAL MEDIA

CTV AND OTT

CUSTOMER RETENTION

DATA AND IDENTITY

PURPOSEFUL MARKETING

WATCH ON DEMAND FROM 25 Jan 2021
Banner BGBanner BG

Guinness hands digital account to BBDO and Iris Worldwide

Guinness has appointed Iris Worldwide and BBDO to handle its global digital account.

The account, which was previously held by Saatchi & Saatchi and Tribal Worldwide, will see the newly appointed agencies each take on different sectors.

Iris is set to handle integrated marketing, including trade advocacy programmes and shopper marketing.

BBDO will handle insight, content creation and digital activation for the alcohol brand, which is owned by Diageo. BBDO also currently holds the creative account for Guinness in Western Europe, North America, Asia and Africa.

Join us, it's free.

Become a member to get access to:

  • Exclusive Content
  • Daily and specialised newsletters
  • Research and analysis