Guinness has appointed Iris Worldwide and BBDO to handle its global digital account.
The account, which was previously held by Saatchi & Saatchi and Tribal Worldwide, will see the newly appointed agencies each take on different sectors.
Iris is set to handle integrated marketing, including trade advocacy programmes and shopper marketing.
BBDO will handle insight, content creation and digital activation for the alcohol brand, which is owned by Diageo. BBDO also currently holds the creative account for Guinness in Western Europe, North America, Asia and Africa.