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By Gillian West, Social media manager

August 4, 2014 | 1 min read

Australian insurance provider AAMI has worked with Ogilvy Melbourne to highlight ‘easier ways to save’ in a new advertising campaign.

Developed to showcase the cost effectiveness of AAMI’s Flexi Premiums, the campaign spans TV, video-on-demand, digital display, outdoor and press.

AAMI executive manager, marketing, Richard Riboni, commented: “We know that in this market, price has become one of the motivating factors for consumers when the time comes to choose their insurer. As a result, we have developed a campaign that delivers a strong retail offer with typical AAMI humour grounded in a human truth, to ensure it really resonates with, and appeals to customers.”

Brendon Guthrie, Ogilvy Melbourne ECD, added: “AAMI has a long tradition of character driven advertising and the spots that kick off this campaign are no exception. Director Nick Ball has taken the beautifully simple scripts and created quietly funny retail commercials that will deliver AAMI's message loud and clear.”

The series of executions follow two characters, Neil and Gaz, with the latest TV advert running on free-to-air and Pay TV across Australia from this week.

AAMI

Content created with:

Ogilvy Group

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