The best #CatsSaveTigers memes: Captain Pancake beats Lil Bub and Hamilton the Hipster Cat
There were over 35.9 million mentions on Twitter of the Cats Save Tigers campaign, which took place on 29 July with the aim of saving the 3200 tigers left in the wild worldwide.
The campaign, organised by Mr President on behalf of Greenpeace, looked to raise awareness of the shockingly little amount of big cats left in the wild – by harnessing the power of little cats.
Famous cats such as Lil Bub, Princess Monster Truck, Nala Cat and Hamilton the Hipster Cat all got involved in creating mems for the campaign, but it was Captain Pancake that stole the show, with his picture (below) receiving over 75.4k likes and 3.42k comments on @cats_of_instagram.
Tracy Frauzel, mobilisation strategy director at Greenpeace, said: “Reaching new audiences means more experimentation, taking some risks and maybe doing something that will be a little cringe-worthy or seem a bit ‘fluffy’ for some of our more seasoned and serious campaigners. Many of our digital staff are really excited about this campaign, not least because they have a legitimate reason to look at cats online.”
Take a look at some of the posts by the most famous cats on social, as well as some of The Drum’s favourite memes...and see if yours made the list.
BUB saves TIGERS. Your cat can too: http://t.co/9zTeoU16fH #CatsSaveTigers pic.twitter.com/cgAEK9okQe
— Lil BUB (@IAMLILBUB) July 29, 2014
Megatron helping save the tigers for @GreenpeaceUK & @MrPresident_sir #CatsSaveTigers pic.twitter.com/XOALeFBAg1 — Nick Emmel (@ewarwoowar) July 29, 2014
#CatsSaveTigers find out how your cat can help http://t.co/wOFgbTdpy2 join @Greenpeace & #PrincessMonsterTruck pic.twitter.com/vzFzPf6jTU
— PrincessMonsterTruck (@The_Monster_Cat) July 29, 2014
@Greenpeace launch make your own kitty meme to help #catssavetigers ! Here's Matilda doing what she does best. pic.twitter.com/gdkU0HEbQT — Lucy Callaghan (@lucy_callag) July 29, 2014
That's my boy! ;) RT @ChaseKitteh: I support my tiger brethren. #catssavetigers http://t.co/hfzF2cvAMN #catlady pic.twitter.com/Nf6wzIdLXJ — Darcie Tanner (@Darcie) July 29, 2014
Bo just joined the cat cause!! @Greenpeace #CatsSaveTigers pic.twitter.com/SSutoqWlOZ — esme (@esme4u) July 29, 2014
Oops here's a better pic #CatsSaveTigers pic.twitter.com/0yyItxCytY — Laura Scoffin (@thelaurafeed) July 29, 2014
My mum's cat Harvey is saving Tigers too @GreenpeaceUK #CatsSaveTigers pic.twitter.com/XEBniogMBJ — Nick Emmel (@ewarwoowar) July 29, 2014
You can also check out our favourite memes made by the creative industries.