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Tabitha Webb unveils new design and website with Aesop

By Ishbel Macleod, PR and social media consultant

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aesop article

August 1, 2014 | 1 min read

Tabitha Webb, the fashion brand, has unveiled a new identity, an e-commerce site and packaging with Aesop.

The agency was appointed to create a signature identity for the women’s fashion brand that would work across all applications.

“From the very beginning Aesop understood my vision and have delivered a beautifully simple identity that is the perfect match for the brand,” explained Tabitha Webb.

As well as the new logo, which looks to capture the essence of the brand with its mix of classic with a modern twist, Aesop created an e-commerce website, and new packaging.

“We constructed a box consisting of overlapping folded sections that echo the sharp angles of the monogram,” said Dan Calderwood, design director at Aesop. “We wanted to create an original piece with an element of ‘theatricality’.”

The packaging includes a monogrammed sticker, and a swing tag.

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