P&O’s £5m media planning account goes to Starcom
P&O Ferries has awarded Starcom UK, part of Starcom MediaVest Group, its £5m media planning and buying business following a competitive pitch involving UM, Maxus and the incumbent Havas.
Starcom has been tasked with delivering a new media positioning across seven European markets as part of the travel company’s new customer centric communications strategy as well as developing its digital strategy.
Sarah Rosier head of marketing and sales, P&O Ferries said that the agency was a “great fit for the business.
“With a real understanding of our market and business objectives, they demonstrated some excellent ideas and bought new thinking and energy in their approach. We can’t wait to start working on the strategy ahead,” she added.
Starcom will also collaborate with the brand’s creative agency MRM Meteorite.
Former UK CEO Stewart Easterbrook announced his exit from the Group yesterday. 31 July.