Metro assistant editor Colin Kennedy is moving over to the newly-created role of content director (commercial) following the launch of internal creative agency Story earlier this year.
Kennedy will report to Metro creative director Sophie Robinson, who has led the creation of Story, and he will work with the content and commercial teams to develop the brand’s content marketing services.
Since launching, Story has struck deals with Carphone Warehouse, Heineken and Sky Movies, and Kennedy said content was now “central to everything we do as a brand”.
“What we’re building with Story is an agency that can drop co-created sponsored editorial directly into the paper but also works with brands to engage urbanite audiences on every platform, owned and earned, from individual tweets to ambitious live events,” he said.
Robinson added: “With many great partnership wins under our belt since launching Story, especially in the area of commercial content, it is a real coup for us to have Colin join the team and help us grow this further.”
Prior to joining Metro in 2012, Kennedy spent 15 years at Emap (now Bauer) as editor-in-chief of magazine brands Empire and FHM.