By Michael Feeley | Founder and chief exec

The Market Creative

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hunter douglas article

August 1, 2014 | 2 min read

Hunter Douglas’ Duette, the energy-saving window blinds brand, has launched a campaign to leverage its position as the inventor of honeycomb cell technology, which traps air inside the blinds to boost energy efficiency.

Fabienne Tyler, Business Development Manager at Hunter Douglas said: “We are looking to communicate our energy-saving proposition in conjunction with a stylish, quality product offering, as well as the fact that we’re the originators of honeycomb cell technology. The campaign directly addresses both of those ideas, in a way that we are sure will resonate with our audience.”

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Devised by The Market Creative, a honeycomb shape runs throughout the brand campaign, while the text ‘The Original Energy Saving Blind’ is incorporated into the design along with a heritage stamp.

Account director, Caroline Finch-Denham, who led the project at The Market Creative, said: “Hunter Douglas is the patent-owner of the energy saving honeycomb cell structure. By leveraging this heritage we have created a point of difference in the market and the idea is brought to life through the honeycomb shape that works across all channels.”

The campaign will be trialled over the next three months with a 30-second TV advert, running nationally on satellite channels, and a consumer press campaign with ads across a range of home interest titles. The look and feel developed by The Market Creative also been applied to the brand website www.duette.co.uk

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