Film fans in 13 UK cities will now be able to take over their local cinema and arrange customised screenings with a new personalised service for film buffs.
Ourscreen allows people to create and attend screenings of their own making, enabling groups to choose from hundreds of new and classic and have them played on the big screen of their local cinema.
In addition to choosing the film users can also select the time, place and even fellow audience members to customise the experience as far as possible in a first flurry of cities including; London, Bath, Brighton, Cambridge, Edinburgh, Exeter, Henley, Liverpool, Norwich, Oxford, Southampton, Stratford-upon-Avon and York.
Only bookings which gather a minimum number of bookings will go ahead however.
Ian Cartwright, director of Ourscreen, said: “Today, cinemas are competing with more and more home entertainment providers but it’s hard to beat seeing a good film in all its glory on the big screen. We wanted to empower film fans and local communities to create and attend screenings at their local cinema.
“We are great supporters of the cinema industry and local exhibitors so we wanted to design something that would be a quick and easy way for everyone to make the cinema truly theirs.”