Sony has vowed to make dodgy tourist pictures a thing of the past by mapping out the best places to capture landmarks in cities across the UK.
Sony has already pinpointed the best location for tourists to capture New York and San Francisco and now ‘footstep’ marks have appeared near the most photographed places in London, Manchester, and Birmingham including the London Eye, Tower Bridge, Big Ben, The Birmingham Library, and The Beetham Tower.
Matt Beavis, head of PR and social media at Sony Mobile (North West Europe) said that the #XperiaSpots initiative comes to London at the ideal time as people take advantage of the summer nights to photograph their cities.
“Our latest handset - the Xperia Z2 - boasts the world’s best camera in a waterproof smartphone,” he said. “We've got the tech but it’s about going beyond this and helping people to make the most of it. Now with #XperiaSpots, we want to help people capture the best images possible."
Sony has encouraged people to share their images using the hashtag #XperiaSpots.