Money.co.uk seeks to become a 'household name' with brand overhaul and first TV advertising campaign

Comparison website money.co.uk has overhauled its brand with a new look, new website and the launch of its first above-the-line advertising campaign.

As the business approaches its sixth anniversary the above-the-line campaign introduces a US phenomenon called ‘Spinning’ with help from professional Los Angeles spinner Jeremy White. Produced by thecoalshed, the campaign’s simple communication is based around the theme of movement with visual cues symbolising the ease of making a credit card balance transfer.

The advertising forms part of the brand’s wider communications strategy which includes PR activity focusing on savings, current accounts, credit cards and mortgage products. Tracy Dickerson - who previously headed up European PR for Kelkoo.co.uk and personal finance PR at uSwitch.com - has also been appointed by money.co.uk to manage an ongoing programme of consumer champion campaigns.

Chris Morling, MD of money.co.uk said the brand is looking “to turn ourselves into a household name” and “take our growth to the next level”.

He added: “We are on a mission to offer consumers the simplest and most useful service in the sector. Our new look website will feature a suite of market leading tools that shift things up a gear for consumers…These are exciting times as growth has been rapid and we plan to both build on this success and use it to make things better for our users through a steady flow of consumer champion PR campaigns.”

Nuance & Fathom handed the rebrand project, tasked with making the money.co.uk brand and website more recognisable, human and engaging. The TV creative will air from Monday 4 August with planning and media for the national multichannel commercial managed by Starcom.

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