Urban innovation specialists Future Cities Catapult has engaged Elmwood to create a new brand identity and visual collateral for the organisation.
As one of seven specialist technology and innovation ‘Catapult Centres’ launched by the UK’s Technology Strategy Board, Future Cities Catapult is responsible for unlocking opportunities for businesses to improve cities.
Charged with creating a recognisable brand identity which clearly communicated who Future Cities Catapult are and what they do, Elmwood had to balance the core identity of the group of 'Catapults' whilst still establishing a unique identity for Future Cities Catapult.
The previous logo has been evolved to maintain the recognisable brand equities and connection lines have been introduced to highlight the organisations unity in bridging the gap between business, academia, research and government and existing city frameworks. In a nod to the Catapult family Elmwood has combined the connecting lines with the Future Cities grid.
Lucy Warin, communications manager at Future Cities Catapult, said the new look “energised and excited” the organisation to “take the business on to the next level”.
Elmwood global provocation director Greg Taylor added: “Future Cities Catapult are a hugely innovative and exciting organisation so it was important that we were able to carve out a unique brand identity for them, whilst still staying true to the family of Catapults within which they sit. By treating the process with care and consideration, we were able to create a truly recognisable brand concept.”
The visual collateral produced includes mini brand guidelines, an email invite, a poster, a banner, a recruitment advert, a case study template and photography guidelines.